China Taiping Insurance (Singapore) Pte. Ltd. (“CTPIS”) goes BIG on protection and savings for its customers so that they can enjoy a secure future against life’s uncertainties. This is more relevant than ever today, especially amidst the pandemic situation.
Titled “Big”, the campaign this year features a real-life elephant in three CTPIS’s key product portfolios – protection, savings, and motor. The blue elephant represents CTPIS’s long-standing and iconic mascot, Elephant of Peace, which is known to be auspicious and signifies reliability and stability. The treasure vase (“太平”) and saddle on the Elephant of Peace adopts CTPIS’s corporate colours to convey the visions that CTPIS upholds and reflects its mission of pursuing excellence to create well-being in life and peace of mind for all. The cheery and larger-than-life elephant serves as a metaphor for CTPIS being with its customers for over 80 years - providing big protection throughout life’s different stages to offer peace of mind and safeguard what matter most.
The three series visuals highlight the key benefits of CTPIS’s key product portfolios:
- BIG Protection For Your Loved Ones - Our duo protection plan offers a lifetime of Guaranteed Benefit of up to 4x your sum assured for Death & Critical Illnesses and riders to protect yourself against up to 161 conditions.
- BIG Savings For Your Future - China Taiping SG’s suite of savings plans help you achieve your short, medium and long-term financial goals.
- BIG Protection On The Road - You get to enjoy FREE NCD protection from as low as 10% NCD and easy claims with AI-enabled system.
The brand campaign is led by digital and double-decker buses advertising and further supported by newspaper and social media to reach out to a wider audience.
The campaign also ties in with its annual “Jumbo Rewards” customer promotion. Similarly led by the elephant mascot, the promotion offers up to 25% cash rewards or up to 50% discount for selected Life and General Insurance plans. Promotion is valid from now to 31 October 2022. You may find out more about “Jumbo Rewards” here.