Singapore, 5 August 2020: China Taiping Insurance (Singapore) Pte. Ltd. (“CTPIS”) celebrates 82 years in Singapore with the launch of its 2020 brand campaign, conveying its philosophy on how it continues to provide for its customers’ needs.
CTPIS unveils this year’s campaign focusing on the theme of “Love” to celebrate family love throughout different life stages. The campaign encompasses two key visuals of a family - the first of which features a young couple, while the second shows two happy children, conveying love within the family. Each visual puts forward a message revolving around the “Love” keyword, namely “Love peace of mind” and “Love matters most” respectively.
Based on a CTPIS’s research in response to last year’s brand campaign, “Love” resonated strongly among consumers. This year, for stronger brand continuity, awareness and recall, the word “Love” in the advertisement is brought back and refreshed with a Chinese calligraphy style.
Along with its 82 years of strong heritage in Singapore, CTPIS has rolled out birthday celebration treats for its customers with cash rewards of up to $688 for its life insurance plans and up to 50% discount for its general insurance plans from now till 30 October. This is the best time to start saving and be safe for our loved ones. Find out more here.
“The brand campaign message is particularly relevant in light of the current situation under the shadow of COVID-19. Many reassess their insurance needs and place an even greater value on protection and security. Finding peace of mind and protecting ourselves and our loved ones for the future has never been more crucial,” said Cindy Cheng, Head of Marketing, China Taiping Insurance (Singapore) Pte. Ltd. “Through this year’s campaign, we aim to inspire consumers to safeguard their and loved ones’ future for peace of mind.”
The campaign will be led by digital and social media advertising and further supported by outdoor including buses, bus-stops and taxis, as well as print advertising.
Love Peace of Mind
Featuring a young couple sharing a moment of being perfectly at ease, this concept alludes to the peace of mind that comes with having CTPIS being with its customers throughout the 82 years in Singapore.
Love Matters Most
Featuring a pair of exuberant young children, this visual highlights the importance of protecting our little ones, be it by growing savings to secure their future or putting a legacy plan in place to ensure they will always be well taken care of. Capturing the warmth and joy that our loved ones bring, this moment reminds us that safeguarding their future is a great way to express that love.
About China Taiping Insurance Singapore
China Taiping Insurance (Singapore) Pte. Ltd. (“CTPIS”) is a leading insurer for both life and general insurance businesses. Established in Singapore since 1938, CTPIS has a financial strength rating of A- by S&P and A by A.M Best. We have been assuring our customers in Singapore with financial peace of mind for over 80 years.
CTPIS is wholly-owned by China Taiping Insurance Holdings Company Limited, which has been listed on the Hong Kong Stock Exchange since 2000, making it the first Chinese-funded insurer listed overseas. China Taiping Insurance Group Limited is a large transnational financial and insurance group with business network in Mainland China, Hong Kong, Macau, North America, Europe, Oceania, East and Southeast Asia. The brand has gained international recognition over the years and successfully made the rankings in the “Global Fortune 500 Companies” since 2018.
Media Contact
China Taiping Insurance (Singapore) Pte. Ltd.
Cindy Cheng
Head, Marketing
Tel: (65) 6389 6158
cindy.cheng@sg.cntaiping.com