In celebrating its 83rd birthday in Singapore, CTPIS proudly launches its brand campaign titled ‘Steps’ featuring a young man and woman climbing a flight of stairs – symbolising the steps of life and all the key moments where protection matters, as summed up in the tagline ‘Taking the right steps, together with you’. The steps display a series of benefits which represent CTPIS’s commitment to its customers:
- Protect your loved ones
- Secure your business
- Provide peace of mind
- Save our environment
“This year’s campaign evolved to bring a fresh perspective on life, love, family and the things that matter most. Life is made up of a series of important steps and key milestones. Everyone faces challenges and may encounter low points in life. We want to bring out the positive vibes in life through this campaign, presenting it in a fun and energetic manner,” said Ms. Cindy Cheng, Head of Marketing, China Taiping Insurance (Singapore) Pte. Ltd. “We aim to encourage consumers to take the right steps in life with our assurance and commitment. For over eight decades, CTPIS has been supporting our customers through those steps in life with solutions to safeguard their loved ones, giving them peace of mind.”
The brand campaign is led by digital and social media advertising and further supported by TV, print and outdoor advertising, including buses and taxis, for wider reach from now till October 2021. DAGNC is the creative agency behind the campaign while Havas Media Singapore handles the media planning.
About China Taiping Insurance Singapore
China Taiping Insurance (Singapore) Pte. Ltd. (“CTPIS”) is a leading insurer for both life and general insurance businesses. Established in Singapore since 1938, CTPIS has a financial strength rating of “A-” by S&P and “A” by AM Best. We have been assuring our customers in Singapore with financial peace of mind for over 80 years.
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China Taiping Insurance (Singapore) Pte. Ltd.
