Job Responsibility:
- Assist in executing branding campaigns for both above-the-line and below-the-line activities.
- Handle product advertising in social media and digital platforms.
- Liaise with external vendors and work closely with inter-departments to ensure successful delivery of marketing projects.
- Assist/lead in organizing and executing corporate events.
- Assist/lead for Corporate Social Responsibility activities.
- Provide support for internal & external communications.
- Monitor of negative publicity/reputation risks.
- Assist in all marketing initiatives to drive participation and achieve desired outcomes e.g. upselling & cross-selling.
- Customer promotion management.
- Handle product collaterals (in English & Chinese) mainly for life insurance & policy forms for general insurance.
- Handle SEM for GI products and SEO with financial article creation with vendor.
- Content creation for owned social media platforms.
- Website content management & updates (in English & Chinese).
- Handle corporate festive materials e.g. calendar, red packet.
- Dissemination of notices/circulars from LIA and GIA.
- Perform any other jobs as assigned by the HOD or Deputy HOD.
Requirements:
- Bachelor’s Degree with minimum 5 years marcom experience, at least 3 years experience in life insurance
- FLMI Professional qualification holder
- Strong communication and influencing skills
- Creative problem-solving skills
- Good interpersonal and presentation skills
- Good project management and digital marketing skills
- Good command of written and verbal English and Chinese (as the role involves effective communication with English and Chinese speaking associates and preparation of assigned tasks in English and Chinese)
- Life Insurance product knowledge as an added advantage
- Computer proficiency in Microsoft Office (PowerPoint, Excel, Word)