Singapore,14 May 2019: China Taiping Insurance (Singapore) Pte. Ltd. (“CTPIS”) unveiled a new brand campaign. As a provider of life and general insurance with long heritage in Singapore, CTPIS has always believed in providing its customers peace of mind with its comprehensive one-stop financial solutions.
This is the philosophy behind its 2019 brand campaign, titled “Peace, Love, Bliss”. The campaign aims to raise awareness of the brand and its financial solutions including protection, retirement, wealth building and legacy planning.
“Everyone wants peace of mind whether it is securing your family’s well-being or planning for your retirement. Through this campaign, we aim to inspire Singaporeans to take actions to better prepare for their future with the right financial solutions. Ultimately, insurance isn’t just about protection, it is an expression of love for your loved ones. China Taiping Insurance Singapore is always here for your peace of mind with our comprehensive solutions.” said Cindy Cheng, Head of Marketing, China Taiping Insurance Singapore.
The campaign anchors on a series of three visuals, each centred on an interpretation of one of the three words namely Peace, Love, and Bliss, with Singaporeans in positive moments. Each of these ‘moments’ ties back to CTPIS’ key offerings accordingly. Visually, the series is set against the brand’s corporate colours to strengthen brand awareness and recall. Interwoven with the moments pictured are typographic headlines inspired by Chinese calligraphy, a reference to the company’s longstanding heritage in Asia.
The integrated advertising and marketing campaign launched across a variety of media including newspapers, out-of-home advertising such as buses, taxis, MRT stations, bus stops, as well as digital media for greater reach.
“We are very excited about this campaign, which positions us strongly in the Singapore market as a trusted, reliable insurer for life’s moments.” added Cindy Cheng.
The master concept, Peace captures the brand essence of China Taiping Insurance Singapore with its focus on enjoying peace of mind with the right insurance. Represented as a gift to oneself, the visual features a working professional who is overjoyed to receive an exciting gift symbolising peace of mind from being well covered.
This version portrays how love for one’s family means ensuring they are well covered with China Taiping Insurance Singapore. This is seen in the use of a young couple together with their child in a joyous pose.
Featuring a couple about to go on holiday, this version conveys how one can go on to enjoy his/her dream lifestyle during the retirement years as one plans ahead with the financial solutions China Taiping Insurance Singapore has to offer.
About China Taiping Insurance Singapore
China Taiping Insurance (Singapore) Pte. Ltd. (“CTPIS”) is a leading composite insurer for both life and general insurance businesses. We originated from Tai Ping Insurance Co. Ltd Singapore Branch, which is established in Singapore since 1938. CTPIS has a financial strength rating of “A” (Excellent) and long-term issuer credit rating of “A” by the A.M. Best, and the outlook of these Credit Ratings is stable. We have been assuring our customers in Singapore with financial peace of mind for over 80 years.
CTPIS is wholly-owned by China Taiping Insurance Holdings Company Limited, which was listed on the Hong Kong Stock Exchange in 2000, making it the first Chinese-funded insurer listed overseas. China Taiping Insurance Group Limited is a large transnational financial and insurance group with business network in Mainland China, Hong Kong, Macau, North America, Europe, Oceania, East and Southeast Asia. The brand has gained international recognition over the years and successfully ranked in the “Global Fortune 500 Companies” in 2018. For more information on CTPIS, visit www.sg.cntaiping.com
Head, Marketing,China Taiping Insurance(Singapore)
Tel: (65) 6389 6158
Marketing Manager,China Taiping Insurance(Singapore)
Tel: (65) 6389 6540